Customer Lifetime Value
LTV with margin, referrals and a year-by-year value build-up.
1 ÷ annual churn rate, if you know churn
After product/fulfilment costs
Optional — each referral adds a fraction of an LTV
From the blog
Customer Lifetime Value: What It Is and Who It's For — read the guide
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Recommendations from Julius — some are affiliate links.
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