All tools

Customer Lifetime Value

LTV with margin, referrals and a year-by-year value build-up.

1 ÷ annual churn rate, if you know churn

After product/fulfilment costs

Optional — each referral adds a fraction of an LTV

From the blog

Customer Lifetime Value: What It Is and Who It's For — read the guide

Julius, your guide

Julius · your guide

Hey, I'm Juliu

1/4