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The WebsitePlanning Playbook.
The exact 7-step framework I use to plan every client website — with printable worksheets. Fill it in and you'll know what your site needs, what it should cost, and what to do first.
What's inside
Ten pages, seven worksheets, zero fluff. Thirty minutes with this playbook saves weeks of rework — and gives you a project brief any developer would love to receive.
Step 1 — Your one goal: the single action your site exists to produce
Step 2 — Your customer: who you're talking to, and what they fear
Step 3 — Your offer, in their words (not industry jargon)
Step 4 — Your proof: reviews, numbers, and assets to gather
Step 5 — Your pages: sketch a sitemap in five boxes
Step 6 — Features: what to build now vs later
Step 7 — Budget & timeline: realistic numbers, no surprises
Who it's for: anyone about to build or rebuild a business website — whether you hire me, hire someone else, or DIY. It's yours to keep either way.
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