Customer Acquisition Cost

Fully-loaded CAC, LTV ratio and payback period.

Monthly marketing spend ($)

Ads, sponsorships, content

Sales & marketing salaries /month ($)

Portion spent acquiring — 0 if solo

Marketing tools /month ($)

Ad platforms, CRM, email…

New customers /month

Avg. revenue per customer /month ($)

Or avg order ÷ buying interval

Gross margin %

From the blog

Customer Acquisition Cost: What It Is and Who It's For — read the guide

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