Two identical studios can command wildly different rents. Makasa's designers explain how furnishing, lighting, and one storage decision can quietly add hundreds of euros a month.
Walk through any Parisian arrondissement on SeLoger and you'll notice something odd. Two studios of the same size, on the same street, will often rent for wildly different amounts. Some are 900 €. Some are 1 100 €. One will be booked in a week. The other will sit empty for a month.
Same square metres. Different photos. Different feel. Different rent.
This is the invisible ROI that Makasa's designers have been quantifying for years — and it's why every one of their packs is curated, not commodified.
The 20 % rent premium is real
Across the studios Makasa has furnished in Paris, Lyon, Bordeaux, and Toulouse, the same pattern shows up: **a well-furnished unit consistently rents for 15-20 % more than the same unit with basic furniture** — and it fills 30-40 % faster, which quietly matters even more.
That's not because tenants have suddenly become picky. It's because they scroll photos. In an over-supplied rental market, the first three photos of your listing decide whether anyone even books a viewing.
What actually moves the needle
**1. A single coherent style.** The most common furnishing mistake is buying items over three years from three different stores. Makasa's packs are designed as a set — same wood tone, matching soft textures, consistent lighting temperature. The photos come out looking intentional.
**2. Warm lighting, not overhead white.** A single 6 500 K ceiling bulb makes any room look like a dentist's office. Two or three 2 700 K lamps and a bedside light transform the same space. Tenants pay for warmth.
**3. Storage that isn't visible.** Open shelves show mess. Closed storage — a dresser with drawers, a wardrobe with doors — makes the same 20 m² feel calm. Makasa always specifies closed storage in the bedroom.
**4. A real workspace, even in a studio.** Post-2020, tenants expect to be able to work from home. A dedicated desk with a good chair adds real value to a listing. It's often the difference between 'studio' and 'studio + bureau' in the tenant's mind.
**5. Real bedding.** A quality mattress and a duvet with a cover — not a naked comforter — dramatically changes how the bed photographs. Photos of the bed are always in the top three viewed images of any listing.
The 300 € rule
One of Makasa's designers puts it neatly: 'You get about 300 € of extra visual value out of the furnishing budget you spend on the bed, sofa, and desk chair combined. Everything else has diminishing returns.'
That's why the packs invest disproportionately in those three items and keep the rest tight, coordinated, and functional.
The math
If you rent a Paris studio at 950 € vs. 1 150 €, that's 2 400 € of extra income per year. Compound that over 10 years, factor in the faster occupancy, and the furnishing decision quietly pays for itself several times over. That's the actual ROI of a designer-curated pack.
Ready to see the difference
Ask Makasa for the before/after photos on a specific pack — they'll show you the same room with basic vs. curated furnishing. It's the fastest way to see what an extra 200 € of monthly rent actually looks like.
- Discover the packs: packmobilier.com/nos-packs-meubles
- For investors and property professionals: packmobilier.com/investisseurs
- New site: makasa.fr
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